From the Editor
Editor's Notes: September/October 2014
Michael P. O'Donnell, PhD, MBA, MPH
What is the Future of Scholarly Journals in an Open Access Environment?
A growing number of colleges and universities are requiring faculty to publish manuscripts accepted in peer-reviewed journals on their internal school websites in open access format so all of the articles would be available free to the public. This is exciting to anyone who wants to share knowledge and enhance the visibility of ideas, but mildly terrifying to publishers of scholarly journals. If people can get any article online for free, why would anyone pay to subscribe to a journal? This ‘‘disruption’’ is likely to cause some difﬁcult transitions for faculty, colleges, and universities and publishers, as well as some innovation.
Late last year, an ofﬁcial from a well-known university sent me a letter informing me that effective immediately, the university would be exercising its existing rights to retain copyright of all articles written by its faculty members and that it would be publishing all of these articles on its internal website in open access format so all of the articles would be available free to the public. The intention of this university was to publicize their internal website to maximize exposure of the work being done by faculty members and to distribute this work as widely as possible. He made it clear that the American Journal of Health Promotion would continue to be allowed to publish these articles but wanted me to understand the public would also have free access to them online. <<full article>>
What’s Next for Health Promotion? What New Approaches Will Produce the Best Outcomes?
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Definition of Health Promotion
Health Promotion is the art and science of helping people discover the synergies between their core passions and optimal health, enhancing their motivation to strive for optimal health, and supporting them in changing their lifestyle to move toward a state of optimal health. Optimal health is a dynamic balance of physical, emotional, social, spiritual, and intellectual health. Lifestyle change can be facilitated through a combination of learning experiences that enhance awareness, increase motivation, and build skills and, most important, through the creation of opportunities that open access to environments that make positive health practices the easiest choice.