Value on Investment: Is it Time for a Broader Value Proposition for Wellness?
|April 1, 2014 1:00 PM Eastern|
Moderator: Paul E. Terry, PhD
Editor, The Art of Health Promotion
In this Webinar for The Art of Health Promotion (TAHP), we feature the measurement standards report developed by the Health Enhancement Research Organization (HERO) and Population Health Alliance (PHA), formerly known as CCA. The comprehensiveness of the recommendations bespeaks the maturation of the population health management discipline but could also be indicative of a field beholden to many masters with ever more eclectic views of what constitutes success. Dr. Michael Connor will describe the measurement recommendations from the report and Dr. Wendy Lynch joins us to discuss other measures that matter to employers intent on improving employee productivity while containing health costs.
As Dr. Connor will discuss, measurement of health impact has been joined by well-validated and specific measures of financial impact that are undergirded by participation, satisfaction and productivity measures that together enable return on investment (ROI) analysis. In contrast, the report’s discussion of value on investment (VOI) concerns whether and how employee health management programs can be associated with broader benefits such as a healthy culture, resiliency and high performance. Does VOI signal a shift in the wellness field and an interest in expanding its sphere of relevance into new, albeit relatively untested areas?
Dr. Wendy Lynch will propose that the release of a significant report like this should prompt reflection on a wider scale and an assessment of what isn’t addressed if the proposed metrics become commonplace. Are there other important perspectives one should consider? Where does the sphere of influence of wellness reside relative to other steps that can be taken to improve the culture and improve employee well being? If the costs related to poor worker health are ultimately passed onto the consumer by way of higher prices for American goods, can the same be said concerning the cost of investing in employee health improvement?
As always, the webinar will provide ample opportunity for interaction between webinar participants and our expert guests.
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